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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You discussed expecting 5070% volumes. I have actually even seen cases where it's just 2530% at launch.
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You require equity sponsors who believe in the vision and the group. That's costly, but it creates important mass, builds awareness, and validates above-store leadership.
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And we were lucky that Dallasour 2nd marketwas also where our group lived. Having the whole group in-market to support shops, hire, and ensure culture was huge.

Individuals typically undervalue how crucial group is to scaling. Our group took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.
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