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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
What Drives Regional Expansion in the Modern Market?You need equity sponsors who believe in the vision and the team. That's expensive, but it develops important mass, builds awareness, and justifies above-store management.
Identifying High-ROI Business Investments in 2026At Chop Store, we deliberately developed strong bases in Phoenix and Dallas first. That provided us the success to hold up against sluggish starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas also where our group lived. Having the entire group in-market to support shops, hire, and ensure culture was big.
People often underestimate how critical group is to scaling. How have you approached structure and scaling your group? This is something I'm really pleased with. Our team took all the important things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We stress development frame of mind and profession pathing.
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